With its television airing debut during the Olympic opening ceremony on NBC, the 2014 Cadillac ELR ad entitled “Poolside” gained a lot of viewership right away, and who knew that one minute of a TV commercial could spark so much debate? (In case you haven’t seen it yet, watch the video below so you can form your own opinion.)
It’s not terribly hard to see why some people aren’t crazy about the ad, although we happen to enjoy it’s American-pride feel. The 2014 Cadillac ELR ad has been knocked by critics for several reasons: being geared only towards the “one percent,” making America appear obsessed with consumerism, and for what seems like arrogance and a feeling of superiority to other countries, as it explains why we work harder than other countries – “because we’re crazy driven, hard-working believers.”
To us, that description doesn’t sound so bad. We know that Cadillac drivers are hard-working, and the brand is founded on and built for those crazy driven believers. Is there really anything wrong with that? Well, although the 2014 Cadillac ELR ad is not without its negative reviews, the overall sentiment ratio is about 3:1 in favor of liking the commercial.
Regardless of how the ad makes you feel, Cadillac advertising director Craig Bierley is satisfied with the commercial’s controversial impact. Bierley explains that it’s not the “one percent” that the ad is targeting; it’s those that make over $200,000 a year and can afford to purchase an ELR. He also argues that those people work for their money, and that the 2014 Cadillac ELR ad embodies the principle that hard work pays off. And it does.
Reward yourself for all of your hard work by coming to see us at Rippy Cadillac! Be sure to check out the commercial below, and let us know what you think!